Sell Your Business in Atlanta, GA

Atlanta's business sale market operates at a scale and sophistication that exceeds every other Southeast city. The metro is home to the headquarters of Coca-Cola, Delta Air Lines, Home Depot, UPS, and dozens of other Fortune 500 companies — and that corporate concentration creates both strategic acquirers actively expanding through acquisition and a professional workforce with the capital, skills, and ambition to buy their own business. Private equity activity in Atlanta rivals Nashville and Charlotte for intensity, with platforms targeting home services, healthcare, professional services, manufacturing, and logistics at all revenue tiers.

The suburban Atlanta markets — Alpharetta, Marietta, Dunwoody, Sandy Springs, Johns Creek — are where the most active deal flow occurs for businesses in the $500K to $5M revenue range. These suburbs have their own distinct economic characters: Alpharetta's tech corridor generates IT services demand; Marietta's mature industrial base creates manufacturing acquisition opportunity; Dunwoody and Sandy Springs serve the corporate professional market. Understanding which submarket your business operates in — and which buyer type is most active there — is critical to maximizing sale value.

Atlanta's Hartsfield-Jackson International Airport, the world's busiest by passenger volume, anchors a logistics, transportation, and freight ecosystem that generates consistent business acquisition demand. Distribution companies, freight brokers, last-mile logistics operators, and airport-adjacent services businesses attract buyers who specifically target Atlanta for its connectivity advantages. For home services and healthcare, Atlanta's population of 6M+ means a customer base large enough to support businesses at every revenue tier, and buyers understand the growth runway that this market provides.

Home Services & Trades

Atlanta's 6M+ population base creates one of the largest home services acquisition markets in the Southeast. HVAC, plumbing, roofing, electrical, pest control, and landscaping businesses are aggressively pursued by PE-backed platforms operating in the Atlanta metro. Well-documented operations with recurring revenue and service contracts consistently trade at 3.5× to 5.0× SDE in the current market.

Technology & IT Services

Atlanta's tech ecosystem — anchored by NCR Voyix, Microsoft, Google, and hundreds of SaaS and fintech companies — creates strong demand for IT services companies, managed service providers, and technology consulting firms. Alpharetta's tech corridor is one of the most active IT services acquisition markets in the Southeast, with both strategic and PE buyers competing for quality operators.

Healthcare & Medical Practices

Atlanta's tech ecosystem — anchored by NCR Voyix, Microsoft, Google, and hundreds of SaaS and fintech companies — creates strong demand for IT services companies, managed service providers, and technology consulting firms. Alpharetta's tech corridor is one of the most active IT services acquisition markets in the Southeast, with both strategic and PE buyers competing for quality operators.

Most business brokers in Atlanta charge 10% to 12%. On a million-dollar sale, that's $100K to $120K out of your pocket before you see a dime. John Salony charges 6% — which means on that same sale, you keep an extra $40K to $60K.

That's possible because of two things most brokers don't have: an AI-powered approach to CIM preparation and data gathering, and a 20-year network of serious buyers across the Southeast — including Atlanta — who are ready to move when the right opportunity comes along.

And John only gets paid when you do. No upfront fees. No retainers. If the deal doesn't close, you owe nothing.

Private Equity Groups

PE firms acquiring businesses as platform investments or add-ons to existing portfolio companies. They typically pay the highest multiples and bring institutional resources.

• ✓ Highest multiples (3.5×–5.0×+)
• ✓ May offer equity rollover
• ✓ Often want owner to stay 1–2 years
• ✓ Focused on EBITDA $500K+

Strategic Acquirers

Larger companies in your industry looking to expand geographically, add capabilities, or acquire customers. They understand your business and can often close faster.

• ✓ Strong multiples (3.0×–4.5×)
• ✓ Fastest due diligence
• ✓ Value customer base & territory
• ✓ May absorb into existing brand

Individual Buyers

Qualified individuals — often corporate executives or experienced operators — using SBA financing to acquire and run their own business.

• ✓ Solid multiples (2.5×–3.5×)
• ✓ SBA 7(a) financing typical
• ✓ Want transition support
• ✓ Looking for stability & cash flow

Who John Salony Works With in Atlanta

John works best with business owners who are serious about getting a transaction done — not just exploring. If any of the below describes you, a confidential conversation makes sense.

ABI Certified + MBA

Certified Business Intermediary with an MBA and 20+ years of experience in business sales and M&A advisory across the Southeast.

6% — Not 10–12%

The most competitive fee structure in the market. On a $1M sale you keep $40K–$60K more than you would with a traditional broker.

Complete Confidentiality

Blind listings, NDA before any details are shared, and careful buyer screening. Your employees and customers won't know until you're ready.

Dual CRE + Business Expertise

If you own the real estate too, John handles both. No need for two advisors, two timelines, or two sets of fees.