Selling a Business in Roswell — What You Need to Know
Roswell's business sale market benefits from its position as one of metro Atlanta's most established and affluent northern suburbs. The combination of excellent Fulton County schools, Canton Street's nationally recognized dining and entertainment district, and proximity to both Alpharetta's tech corridor and Atlanta's corporate base creates a business environment where consumer spending is exceptional and individual buyer quality is very high.
Northside Hospital's Roswell campus and the growing medical community on Holcomb Bridge Road generate healthcare acquisition demand for a population that skews toward health-conscious, well-insured professionals and families. Home services businesses in Roswell benefit from an established homeowner base — older, larger homes requiring consistent maintenance — that creates recurring revenue patterns PE buyers specifically seek.
Roswell's Canton Street district has become a regional dining and entertainment destination, creating restaurant, bar, and hospitality businesses with revenues that extend well beyond the local resident base. Buyers who want exposure to a proven Atlanta-area entertainment district with strong repeat customer demographics find Roswell uniquely compelling.
Most Active Business Categories in Roswell
Home Services & Trades
Roswell's established, affluent homeowner base — large homes with premium maintenance needs — creates ideal conditions for HVAC, plumbing, electrical, roofing, and landscaping businesses. PE buyers specifically value Roswell's recurring home services revenue because customer retention and average ticket size are above Atlanta metro norms.
Healthcare & Medical Practices
Medical practices, dental groups, and specialty services near Northside Hospital Roswell command strong valuations. The community's high insurance coverage rates and above-average healthcare spending support premium per-patient revenue that healthcare buyers specifically target.
Restaurant & Hospitality
Medical practices, dental groups, and specialty services near Northside Hospital Roswell command strong valuations. The community's high insurance coverage rates and above-average healthcare spending support premium per-patient revenue that healthcare buyers specifically target.
Thinking About Selling Your Roswell Business?
A confidential, no-obligation valuation. Understand what your business could sell for in today's market before you commit to anything.
Schedule Your Free ValuationYou Keep More of What You've Built
Most business brokers in Roswell charge 10% to 12%. On a million-dollar sale, that's $100K to $120K out of your pocket before you see a dime. John Salony charges 6% — which means on that same sale, you keep an extra $40K to $60K.
That's possible because of two things most brokers don't have: an AI-powered approach to CIM preparation and data gathering, and a 20-year network of serious buyers across the Southeast — including Roswell — who are ready to move when the right opportunity comes along.
And John only gets paid when you do. No upfront fees. No retainers. If the deal doesn't close, you owe nothing.
Who Buys Businesses in Roswell?
Understanding your buyer pool directly impacts how your business is positioned, priced, and marketed. Roswell's economy attracts Atlanta corporate executive individual buyers, PE platforms in home services and healthcare, hospitality industry buyers targeting Canton Street.
Private Equity Groups
PE firms acquiring businesses as platform investments or add-ons to existing portfolio companies. They typically pay the highest multiples and bring institutional resources.
- ✓ Highest multiples (3.5×–5.0×+)
- ✓ May offer equity rollover
- ✓ Often want owner to stay 1–2 years
- ✓ Focused on EBITDA $500K+
Strategic Acquirers
Larger companies in your industry looking to expand geographically, add capabilities, or acquire customers. They understand your business and can often close faster.
- ✓ Strong multiples (3.0×–4.5×)
- ✓ Fastest due diligence
- ✓ Value customer base & territory
- ✓ May absorb into existing brand
Individual Buyers
Qualified individuals — often corporate executives or experienced operators — using SBA financing to acquire and run their own business.
- ✓ Solid multiples (2.5×–3.5×)
- ✓ SBA 7(a) financing typical
- ✓ Want transition support
- ✓ Looking for stability & cash flow
Who John Salony Works With in Roswell
John works best with business owners who are serious about getting a transaction done — not just exploring. If any of the below describes you, a confidential conversation makes sense.
A free, confidential valuation estimate based on your actual financials and the current Roswell buyer market. No cost, no pressure.
Get My Free ValuationWhy Roswell Business Owners Work With John Salony
ABI Certified + MBA
Certified Business Intermediary with an MBA and 20+ years of experience in business sales and M&A advisory across the Southeast.
6% — Not 10–12%
The most competitive fee structure in the market. On a $1M sale you keep $40K–$60K more than you would with a traditional broker.
Complete Confidentiality
Blind listings, NDA before any details are shared, and careful buyer screening. Your employees and customers won't know until you're ready.
Dual CRE + Business Expertise
If you own the real estate too, John handles both. No need for two advisors, two timelines, or two sets of fees.
