Selling a Business in Apex — What You Need to Know
Apex's business sale market benefits from one of the strongest demographic profiles in North Carolina. Consistently ranked among the best places to live in the United States, Apex attracts high-income professionals from the Research Triangle Park, Epic Games in nearby Cary, and the broader Triangle corporate ecosystem. This creates a deep individual buyer pool of well-capitalized, professionally experienced people who are ready to transition from corporate employment to business ownership.
Apex's rapid growth — new residential development in neighborhoods like Haddon Hall, Bella Casa, and Whispering Pines has expanded the customer base for service businesses dramatically — creates strong acquisition demand for home services, childcare, fitness, and consumer services businesses. Business owners in Apex benefit from customers with above-average incomes and spending capacity, which translates directly into premium valuations when the business goes to market.
The town's exceptional school system and lifestyle infrastructure continue to drive in-migration of corporate talent from Charlotte, the Northeast, and the tech sector nationally. Many incoming residents arrive with capital from home sales in expensive markets and quickly identify business ownership as their preferred path forward, creating a buyer market that refreshes itself continuously.
Most Active Business Categories in Apex
Home Services & Trades
Apex's explosive residential growth creates sustained demand for HVAC, plumbing, electrical, roofing, landscaping, and specialty home services businesses. PE buyers recognize Apex's growth runway and compete for quality operators. Well-documented businesses with recurring maintenance contracts command premiums.
Healthcare & Wellness
Medical practices, dental groups, pediatric specialties, and wellness businesses serving Apex's affluent and health-conscious population command strong valuations. Proximity to WakeMed's Apex campus and the Triangle's healthcare ecosystem provides institutional backing that buyers value.
Restaurant & Consumer Services
Medical practices, dental groups, pediatric specialties, and wellness businesses serving Apex's affluent and health-conscious population command strong valuations. Proximity to WakeMed's Apex campus and the Triangle's healthcare ecosystem provides institutional backing that buyers value.
Thinking About Selling Your Apex Business?
A confidential, no-obligation valuation. Understand what your business could sell for in today's market before you commit to anything.
Schedule Your Free ValuationYou Keep More of What You've Built
Most business brokers in Apex charge 10% to 12%. On a million-dollar sale, that's $100K to $120K out of your pocket before you see a dime. John Salony charges 6% — which means on that same sale, you keep an extra $40K to $60K.
That's possible because of two things most brokers don't have: an AI-powered approach to CIM preparation and data gathering, and a 20-year network of serious buyers across the Southeast — including Apex — who are ready to move when the right opportunity comes along.
And John only gets paid when you do. No upfront fees. No retainers. If the deal doesn't close, you owe nothing.
Who Buys Businesses in Apex?
Understanding your buyer pool directly impacts how your business is positioned, priced, and marketed. Apex's economy attracts affluent individual buyers from Triangle tech and corporate sector, PE buyers targeting high-growth suburban markets, strategic acquirers in healthcare and home services.
Private Equity Groups
PE firms acquiring businesses as platform investments or add-ons to existing portfolio companies. They typically pay the highest multiples and bring institutional resources.
- ✓ Highest multiples (3.5×–5.0×+)
- ✓ May offer equity rollover
- ✓ Often want owner to stay 1–2 years
- ✓ Focused on EBITDA $500K+
Strategic Acquirers
Larger companies in your industry looking to expand geographically, add capabilities, or acquire customers. They understand your business and can often close faster.
- ✓ Strong multiples (3.0×–4.5×)
- ✓ Fastest due diligence
- ✓ Value customer base & territory
- ✓ May absorb into existing brand
Individual Buyers
Qualified individuals — often corporate executives or experienced operators — using SBA financing to acquire and run their own business.
- ✓ Solid multiples (2.5×–3.5×)
- ✓ SBA 7(a) financing typical
- ✓ Want transition support
- ✓ Looking for stability & cash flow
Who John Salony Works With in Apex
John works best with business owners who are serious about getting a transaction done — not just exploring. If any of the below describes you, a confidential conversation makes sense.
A free, confidential valuation estimate based on your actual financials and the current Apex buyer market. No cost, no pressure.
Get My Free ValuationWhy Apex Business Owners Work With John Salony
ABI Certified + MBA
Certified Business Intermediary with an MBA and 20+ years of experience in business sales and M&A advisory across the Southeast.
6% — Not 10–12%
The most competitive fee structure in the market. On a $1M sale you keep $40K–$60K more than you would with a traditional broker.
Complete Confidentiality
Blind listings, NDA before any details are shared, and careful buyer screening. Your employees and customers won't know until you're ready.
Dual CRE + Business Expertise
If you own the real estate too, John handles both. No need for two advisors, two timelines, or two sets of fees.
