GA Licensed Hotel & Commercial Real Estate Broker

Sell Your Hotel in Georgia

Expert hotel brokerage for Georgia hotel owners. From Atlanta's institutional market to Savannah's historic tourism to Augusta's Masters-driven demand — I help hotel owners navigate sales, franchise transfers, and maximize value.

7.5% to 12.5%
GA Hotel Cap Rates
$35K to $80K
Per-Key Values
6 to 12 mo
Typical Timeline
Very High
Buyer Demand
Georgia Hotel Market

Why GA Hotels Are Attracting Buyers

Georgia's hotel market is anchored by Atlanta — home to Hartsfield-Jackson (the world's busiest airport), Fortune 500 headquarters, and the largest convention market in the Southeast. Savannah adds historic tourism and port-driven demand.

Atlanta commands the lowest cap rates in the region due to institutional buyer demand and market depth. Savannah and Augusta offer strong fundamentals with less competition. Secondary markets like Macon and Columbus provide value plays.

Whether you own a flagged hotel near Hartsfield-Jackson, a boutique property in Savannah, or a select-service flag in Augusta understanding your property's value in the current GA market is the first step.

GA Hotel Value Calculator
$400,000
80
9.0%
Estimated Value
$4,444,444
Value Per Key
$55,556
Based on GA market cap rates for select-service hotels
Georgia Markets

Hotel Brokerage Across Georgia

Deep market knowledge in Georgia's key hotel markets — from major metros to coastal destinations.

Also serving: Marietta, Alpharetta, Albany, Valdosta, Brunswick, Dalton
GA Value Drivers

What Drives Hotel Values in Georgia

📊
RevPAR vs. STR Comp Set
GA buyers focus heavily on RevPAR index. Atlanta hotels outperforming comp sets command institutional pricing and compressed cap rates.
🏨
Brand Strength in GA
Atlanta's depth supports all major brands. Marriott, Hilton, and IHG dominate. Savannah's boutique scene adds premium independent opportunities.
🔧
PIP Completion Status
Recently completed PIPs add significant value. GA buyers heavily discount for pending renovations — Atlanta institutional buyers especially.
📍
GA Demand Generators
Hartsfield-Jackson airport, Atlanta convention center, Fortune 500 HQs, Savannah port and SCAD, Augusta National Golf Club.
The Process

How We Sell Your GA Hotel

Selling a hotel in Georgia typically takes 6 to 12 months — from initial valuation through franchise approval and closing.

1
Valuation
NOI analysis, STR data, GA market comps
2
Packaging
Offering memorandum, financials, PIP status
3
Marketing
Targeted outreach to GA hotel buyers
4
Franchise
Buyer qualification, brand approval
5
Closing
Due diligence, closing, transition
GA Hotel FAQs

Common Questions About Selling Hotels in GA

What are typical cap rates for GA hotels?
Cap rates in Georgia range from 7.5% to 12.5% depending on location, brand, and performance. Atlanta commands the best rates (7.5-9.5%), while secondary markets like Macon and Columbus trade at 10.5-12.5%.
Do I need a GA real estate license to sell my hotel?
You can sell your own property without a license, but working with a licensed GA broker provides market expertise, buyer access, and negotiation support. John Salony holds GA license #39099 affiliated with G Brokerage, Inc.
How long does it take to sell a hotel in GA?
Most GA hotel sales close in 6 to 12 months. Atlanta properties with institutional-grade performance may move faster. Franchise approval adds 30-60 days for flagged properties. Augusta timing around Masters week matters.
Who buys hotels in Georgia?
GA hotel buyers range from institutional investors (Atlanta), to regional management companies, owner-operators, boutique investors (Savannah), and 1031 exchange buyers. Atlanta attracts the most sophisticated buyer pool in the Southeast.

Ready to Sell Your Georgia Hotel?

Schedule a confidential conversation about your GA hotel. We'll discuss your property, your timeline, and what buyers are paying in your market.

100% Confidential · GA #39099 Affiliated with G Brokerage Inc.