SC Licensed Hotel & Commercial Real Estate Broker

Sell Your Hotel in South Carolina

Expert hotel brokerage for South Carolina hotel owners. From Charleston's historic district to Myrtle Beach's tourism corridor to Greenville's emerging market — I help hotel owners navigate sales, franchise transfers, and maximize value.

Get a Free SC Hotel ValuationView My Process
7.5% to 12%
SC Hotel Cap Rates
$40K to $85K
Per-Key Values
6 to 12 mo
Typical Timeline
High
Buyer Demand
South Carolina Hotel Market

Why SC Hotels Are Attracting Buyers

South Carolina's hotel market benefits from strong tourism fundamentals — Charleston's historic appeal and cruise port, Myrtle Beach's massive seasonal demand, Greenville's manufacturing boom with BMW and Michelin, and Hilton Head's resort premium.

RevPAR in Charleston and Hilton Head consistently outperforms, commanding some of the lowest cap rates in the Southeast. Myrtle Beach offers volume plays with seasonal upside, while Greenville attracts owner-operators seeking emerging market growth.

Whether you own a boutique hotel in Charleston, a beachfront property in Myrtle Beach, or a select-service flag in Greenville understanding your property's value in the current SC market is the first step.

SC Hotel Value Calculator
$400,000
80
9.0%
Estimated Value
$4,444,444
Value Per Key
$55,556
Based on SC market cap rates for select-service hotels
South Carolina Markets

Hotel Brokerage Across South Carolina

Deep market knowledge in South Carolina's key hotel markets — from major metros to coastal destinations.

Also serving: Rock Hill, Spartanburg, North Charleston, Beaufort, Summerville, Anderson
SC Value Drivers

What Drives Hotel Values in South Carolina

📊
RevPAR vs. STR Comp Set
SC buyers focus heavily on RevPAR index. Charleston and Hilton Head hotels outperforming comp sets command significant premiums.
🏨
Brand & Boutique Mix
Charleston's boutique scene commands premiums. Flagged properties in Greenville and Columbia trade on brand strength and franchise terms.
🔧
PIP Completion Status
Recently completed PIPs add significant value. SC buyers heavily discount for pending renovations — especially in seasonal markets.
📍
SC Demand Generators
Proximity to Charleston cruise port, Myrtle Beach attractions, BMW/Michelin in Greenville, and I-95 corridor drives demand.
The Process

How We Sell Your SC Hotel

Selling a hotel in South Carolina typically takes 6 to 12 months — from initial valuation through franchise approval and closing.

1
Valuation
NOI analysis, STR data, SC market comps
2
Packaging
Offering memorandum, financials, PIP status
3
Marketing
Targeted outreach to SC hotel buyers
4
Franchise
Buyer qualification, brand approval
5
Closing
Due diligence, closing, transition
SC Hotel FAQs

Common Questions About Selling Hotels in SC

What are typical cap rates for SC hotels?
Cap rates in South Carolina range from 7.5% to 12.5% depending on location, brand, and performance. Charleston and Hilton Head command the best rates (7.5-9.5%), while I-95 corridor and secondary markets trade at 10-12.5%.
Do I need a SC real estate license to sell my hotel?
You can sell your own property without a license, but working with a licensed SC broker provides market expertise, buyer access, and negotiation support. John Salony holds SC license #138767 affiliated with G Brokerage, Inc.
How long does it take to sell a hotel in SC?
Most SC hotel sales close in 6 to 12 months. Charleston boutique properties often sell faster due to high demand. Franchise approval adds 30-60 days for flagged properties. Myrtle Beach seasonal timing can affect timeline.
Who buys hotels in South Carolina?
SC hotel buyers include owner-operators, regional management companies, boutique hotel investors (Charleston/Hilton Head), and 1031 exchange buyers. Charleston attracts lifestyle buyers and some institutional interest.

Ready to Sell Your South Carolina Hotel?

Schedule a confidential conversation about your SC hotel. We'll discuss your property, your timeline, and what buyers are paying in your market.

Get My Free SC Hotel Valuation(704) 560-1546
100% Confidential · SC #138767 Affiliated with G Brokerage Inc.

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