Sell Your Commercial Property in Morganton, NC

Morganton functions as the primary commercial hub for Burke County and the surrounding mountain communities, serving a population of 90,000+ with retail, healthcare, and professional services concentrated along the US-70/South Sterling Street corridor and the I-40 interchange areas. The city's hub status means national retailers and healthcare providers maintain Morganton locations because there is no comparable alternative within 30+ miles. This captive market dynamic creates commercial demand that is more stable than Morganton's 17,000 city population alone would suggest.

Blue Ridge Healthcare (now part of Atrium Health) operates the county's primary hospital, generating medical office demand along Sterling Street and the hospital campus periphery. The NC School for the Deaf and Broughton Hospital (a state psychiatric facility) provide institutional employment. Downtown Morganton's Court Square area is experiencing early-stage revitalization, with Fonta Flora Brewery and emerging restaurants creating cultural energy. Industrial demand along I-40 serves furniture manufacturing legacy operations, food processing, and distribution tenants connecting Hickory to Asheville.

Morganton's cap rates are among the highest in western NC, offering investors strong income returns backed by county hub demand and institutional healthcare stability. The buyer pool includes Burke County operators, western NC regional investors, and yield-focused capital seeking mountain market exposure at accessible entry points. For sellers, Morganton properties should be positioned as Burke County hub assets with institutional demand — framing that resonates with income-oriented investors who understand that hub status and healthcare anchors provide reliable demand in secondary markets.

Industrial & Manufacturing

Morganton's hub status means its retail corridors along US-70 and South Sterling Street serve the entire Burke County population. Grocery-anchored centers with Ingles, Food Lion, or Walmart anchors are the most liquid retail investments, providing essential services to a captive county catchment. Downtown Court Square's emerging restaurant and brewery scene creates a secondary demand node with appreciation potential. I-40 exit-area retail serves both local and through traffic between Hickory and Asheville.

Retail & Service

Atrium Health Blue Ridge's hospital campus generates medical office demand that is Morganton's most stable commercial asset class. Physician practices, specialty clinics, and outpatient services along Sterling Street and near the hospital serve the county's healthcare needs. The aging mountain population amplifies healthcare utilization, supporting long-term medical demand growth. Multi-tenant medical buildings with diversified specialties achieve the tightest cap rates in the Burke County market.

Medical & Office

I-40 access between Hickory and Asheville positions Morganton's industrial properties for distribution, furniture manufacturing, food processing, and building materials tenants. Burke County's manufacturing heritage provides a workforce familiar with production operations. Properties with dock loading, adequate clear heights, and I-40 access within 5 miles attract both owner-occupants and yield-focused investors. Industrial cap rates here offer strong income returns for patient capital willing to invest in the western NC secondary market.

Dual Expertise

Most CRE agents don't understand business valuations. Most business brokers don't do real estate. John does both, giving you a complete picture of your property's value.

No Wasted Time

Pre-qualified buyers. Realistic pricing from day one. Clean financials and marketing materials that attract serious offers, not tire-kickers.

Confidential Process

Your tenants, employees, and competitors won't know you're selling until you're ready. Every step is managed with discretion.

Success-Based Fee

You pay nothing upfront. John's fee is earned only when your property sells. Your interests are fully aligned.