Licensed South Carolina Real Estate Broker — Affiliated with G Brokerage

Sell Your Commercial Property in Hilton Head, SC

Hilton Head Island is South Carolina's premier resort destination and one of the most affluent communities in the Southeast, with median household incomes exceeding $85,000 and property values reflecting the island's gated-community exclusivity, coastal scarcity, and year-round tourism appeal. Unlike Myrtle Beach's high-volume tourism model, Hilton Head attracts an affluent visitor and resident demographic that supports premium commercial rents and compressed cap rates. For property owners, the island's structural supply constraints — it's an island with finite land, strict architectural controls, and limited commercial zoning — create a market where existing commercial properties appreciate based on scarcity fundamentals that cannot be replicated.

No upfront feesConfidential process$500K - $10M+ properties
2x
Dual Expertise
Business broker + CRE advisor. Most brokers only do one.
90
Day Avg. to Offer
Well-priced properties with strong financials attract fast offers.
$0
Upfront Cost
Success-based fees only. You pay nothing until your property sells.
Market Intelligence

Hilton Head Commercial Real Estate Market

Hilton Head Island's commercial real estate market operates on luxury tourism and affluent residential dynamics that are unique in South Carolina. The island's gated resort communities — Sea Pines, Palmetto Dunes, Shipyard, Port Royal — attract high-net-worth visitors and seasonal residents whose spending supports premium retail, dining, and hospitality properties. Annual tourism visitation exceeds 2.5 million, but unlike mass-market beach destinations, Hilton Head visitors spend at significantly higher per-capita rates on dining, shopping, golf, and experiences.

Coligny Plaza, the Village at Wexford, and Shelter Cove Harbour represent the island's primary commercial concentrations, each serving slightly different market segments. Off-island, the US-278 corridor in Bluffton has become the island's primary service and retail extension, capturing demand from both island workers and the rapidly growing Bluffton residential population. Healthcare demand is served by Hilton Head Hospital and a growing cluster of medical offices along William Hilton Parkway. The island's golf industry — 24 courses — generates hospitality and pro shop commercial demand that is specific to the Hilton Head market.

Hilton Head's buyer pool is distinctive: high-net-worth individuals seeking lifestyle investments, hospitality REITs targeting premium resort markets, and investors who value the island's structural scarcity above cash-on-cash returns. Cap rates are the tightest along the SC coast, reflecting affluent demographics and supply constraints. For sellers, this means a buyer audience that is willing to pay premium pricing for Hilton Head's brand and exclusivity — but also one that expects institutional-quality presentation, environmental compliance, and properties that align with the island's aesthetic standards.

42,000+
Population
1.5% annually
Annual Growth
72000
Median Income
0.03
Unemployment
Major Employers: Hilton Head Hospital, Sea Pines Resort, Palmetto Dunes, Town of Hilton Head, Beaufort County Schools
Economic Drivers: Tourism & Resorts, Golf & Recreation, Healthcare, Retirement Services, Hospitality
What's Selling

Top Property Types in Hilton Head

01

Retail & Restaurant

Hilton Head's affluent visitor and resident demographics create premium retail demand concentrated in the island's commercial villages. Coligny Plaza's beach proximity, Shelter Cove's harbor setting, and the Village at Wexford's upscale positioning each attract distinct retail and restaurant tenants. Island retail rents exceed most SC markets by wide margins, supported by tourist spending layered on affluent year-round residents. Properties with waterfront exposure, outdoor dining capability, or Lowcountry architectural character command particular premiums in a market where aesthetic standards are strictly enforced.

02

Hospitality & Resort

Hilton Head's 24 golf courses, world-class tennis facilities at Sea Pines and Palmetto Dunes, and resort spas create hospitality and recreation demand that supports specialized commercial properties. Golf clubhouses, pro shops, resort amenity buildings, and spa facilities represent a property type that is specific to resort markets. Properties with resort community integration — located within gated communities that provide captive customer access — achieve premium valuations reflecting the exclusivity and high-spending demographic of the island's resort environment.

03

Medical & Professional

Hilton Head Hospital and the medical cluster along William Hilton Parkway and Main Street serve both island residents and the broader southern Beaufort County population. The island's demographics — older, affluent, health-conscious — generate above-average healthcare utilization in categories including concierge medicine, cosmetic dermatology, orthopedic sports medicine, and wellness services. Medical properties on the island benefit from the same scarcity premium affecting all Hilton Head commercial real estate, with cap rates significantly tighter than mainland medical office markets.

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Market Data

Hilton Head Cap Rate Ranges

Property TypeTypical Cap Rate
Industrial7.0% - 8.5%
Retail5.0% - 7.0%
Office6.0% - 8.0%
Mixed-Use5.0% - 7.0%
NNN Lease4.5% - 6.0%

Cap rates are among the lowest in SC, reflecting premium demographics, limited land, and high barriers to entry.

Your Advisor

Why Hilton Head Property Owners Work With John Salony

Dual Expertise

Most CRE agents don't understand business valuations. Most business brokers don't do real estate. John does both, giving you a complete picture of your property's value.

No Wasted Time

Pre-qualified buyers. Realistic pricing from day one. Clean financials and marketing materials that attract serious offers, not tire-kickers.

Confidential Process

Your tenants, employees, and competitors won't know you're selling until you're ready. Every step is managed with discretion.

Success-Based Fee

You pay nothing upfront. John's fee is earned only when your property sells. Your interests are fully aligned.

Common Questions

Selling Commercial Property in Hilton Head

Retail in premium shopping centers and hospitality properties are the strongest performers.
Most sales take 3 to 9 months. Limited inventory creates competitive buyer conditions.
Hilton Head cap rates are the tightest along the SC coast, reflecting island scarcity and affluent demographics. Premium retail at Coligny, Shelter Cove, and Wexford trades at 5.0% to 7.0%. Resort and hospitality properties range from 5.5% to 8.0% depending on resort community integration. Medical office along William Hilton Parkway trades at 5.5% to 7.0%. Off-island retail in Bluffton along US-278 trades at 5.5% to 7.5%. Buyers accept lower returns on Hilton Head properties due to the island's structural scarcity and affluent demand profile.
Yes — and Hilton Head's resort economy makes combined transactions particularly common. Restaurant properties with island reputation, retail businesses in resort commercial villages, and hospitality operations within gated communities frequently sell as combined packages because the Hilton Head brand and location are integral to business value. John Salony structures these luxury-market transactions to capture both the operating premium and the island real estate scarcity premium that distinguishes Hilton Head from mainland coastal markets.
Hilton Head's fundamental value proposition — an island with finite land, strict development controls, affluent demographics, and a nationally recognized resort brand — cannot be replicated. No new Hilton Head Islands are being created, and the island's development codes ensure that existing commercial supply remains constrained. Tourism continues growing, the year-round residential population is expanding, and healthcare demand rises with the island's aging demographic. Every existing commercial property on Hilton Head becomes relatively more valuable as demand grows against fixed supply. A confidential consultation can quantify this scarcity premium for your specific property.
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Licensed SC Real Estate Broker REL.138767 B | Affiliated with G Brokerage Commercial Real Estate Inc.
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