Licensed North Carolina Real Estate Broker — Affiliated with G Brokerage

Sell Your Commercial Property in Greenville, NC

Greenville is the economic capital of eastern North Carolina, anchored by East Carolina University, ECU Health Medical Center (the region's only Level I trauma center), and a growing role as the retail, professional, and healthcare hub for 29 surrounding counties. With over 90,000 residents and a regional catchment exceeding 1.4 million people, Greenville's commercial properties serve a market area that is significantly larger than the city's population suggests. Property owners benefit from institutional demand stability — the university and hospital aren't leaving — combined with the commercial dominance that comes from being the only major services hub in a vast geographic area.

No upfront feesConfidential process$500K - $10M+ properties
2x
Dual Expertise
Business broker + CRE advisor. Most brokers only do one.
90
Day Avg. to Offer
Well-priced properties with strong financials attract fast offers.
$0
Upfront Cost
Success-based fees only. You pay nothing until your property sells.
Market Intelligence

Greenville Commercial Real Estate Market

Greenville's commercial real estate market operates with a dynamic that's unusual for a city its size: it functions as the primary economic hub for a massive geographic region with no competing cities of similar scale within 75 miles. ECU's 28,000+ students, ECU Health's Level I trauma center serving 29 counties, and the concentration of professional services, retail, and dining create a captive market that generates commercial demand far exceeding what a 90,000-population city would normally produce. This regional hub status is Greenville's most important market characteristic.

ECU Health Medical Center — eastern NC's only Level I trauma center — employs over 12,000 people and generates healthcare-related commercial demand that extends well beyond typical hospital-adjacent properties. Physician practices, rehabilitation facilities, medical equipment suppliers, and healthcare service companies cluster within the medical district along Stantonsburg Road, Moye Boulevard, and the Vidant Medical Campus area. ECU's campus adds 28,000 students whose spending supports retail, restaurant, and service businesses throughout the Greenville Road and Charles Boulevard commercial corridors.

For sellers, Greenville's hub position creates a market where well-located properties attract interest from both local operators who understand the regional dynamics and outside investors discovering eastern NC for the first time. Cap rates run higher than the Triangle — typically 150 to 300 basis points — but the stability provided by university and hospital demand partially compensates for the lower liquidity of a secondary market. Properties with healthcare tenants, university-adjacent locations, or regional retail positioning attract the most competitive offers.

95,000+
Population
1.0% annually
Annual Growth
38000
Median Income
0.043
Unemployment
Major Employers: ECU Health (Vidant), East Carolina University, Patheon (Thermo Fisher), Hyster-Yale, Pitt County
Economic Drivers: Healthcare, Higher Education, Pharmaceutical Manufacturing, Government, Retail
What's Selling

Top Property Types in Greenville

01

Medical & Healthcare

ECU Health Medical Center's 12,000+ employees and Level I trauma center status generate extraordinary medical office demand for a city of Greenville's size. The medical district along Stantonsburg Road and Moye Boulevard is the most concentrated healthcare corridor in eastern North Carolina, housing physician practices, diagnostic imaging, rehabilitation, and specialty clinics serving a 29-county catchment area. Multi-tenant medical buildings near the hospital campus are Greenville's most liquid and income-stable commercial investment, attracting both local physicians and regional healthcare REITs.

02

Retail & Student

ECU's 28,000+ students create persistent demand for retail, restaurant, and entertainment properties along the university-adjacent corridors. Greenville Road, Charles Boulevard, and the 10th Street/Dickinson Avenue areas serve the student market with restaurants, bars, coffee shops, and convenience retail. Beyond student-serving properties, Greenville functions as the retail hub for a vast rural region — national retailers like Target, Walmart, and Lowe's draw customers from surrounding counties, supporting retail properties that serve both local and regional catchment areas.

03

Industrial & Warehouse

Greenville's role as eastern NC's commercial hub creates demand for professional office, government services, and institutional properties that exceeds typical secondary market levels. Law firms, accounting practices, engineering consultancies, and government agencies serving the 29-county region maintain Greenville offices. The Greenville Boulevard office corridor and downtown professional district accommodate this demand. Properties with long-term professional tenants provide income stability that appeals to investors seeking yield in a market with strong institutional underpinning.

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Market Data

Greenville Cap Rate Ranges

Property TypeTypical Cap Rate
Industrial7.5% - 9.5%
Retail7.5% - 10.0%
Office8.0% - 10.5%
Mixed-Use7.0% - 9.5%
NNN Lease5.5% - 7.5%

Cap rates reflect the smaller market but stable healthcare and university demand.

Your Advisor

Why Greenville Property Owners Work With John Salony

Dual Expertise

Most CRE agents don't understand business valuations. Most business brokers don't do real estate. John does both, giving you a complete picture of your property's value.

No Wasted Time

Pre-qualified buyers. Realistic pricing from day one. Clean financials and marketing materials that attract serious offers, not tire-kickers.

Confidential Process

Your tenants, employees, and competitors won't know you're selling until you're ready. Every step is managed with discretion.

Success-Based Fee

You pay nothing upfront. John's fee is earned only when your property sells. Your interests are fully aligned.

Common Questions

Selling Commercial Property in Greenville

Medical office near ECU Health and retail near campus are the strongest performers.
Most sales take 5 to 12 months. Healthcare-adjacent properties move more quickly.
Greenville cap rates reflect the secondary market positioning while benefiting from institutional stability. Medical office near ECU Health trades at 6.0% to 8.0%, with hospital-campus-adjacent properties tightest. Retail ranges from 6.5% to 9.0%, with regional-draw centers and student-adjacent properties at the lower end. Office along Greenville Boulevard trades at 7.5% to 9.5%. Industrial ranges from 7.5% to 9.5%. NNN properties with national healthcare or retail tenants achieve 5.5% to 7.0%. ECU and ECU Health provide demand stability that partially compensates for secondary market liquidity.
Yes — Greenville's healthcare and university economy produces natural combined transactions, particularly for medical practices near ECU Health, student-serving businesses near campus, and professional service firms with regional client bases. The regional hub status means your Greenville business likely serves a market area far larger than the city itself — a dynamic that adds value to both the business and the property. John Salony structures these combined deals to capture the full regional premium.
ECU Health continues expanding as eastern NC's only Level I trauma center, ECU's enrollment remains strong, and Greenville's dominance as the region's commercial hub is only growing as smaller eastern NC towns lose services. These institutional anchors provide demand stability that most secondary markets cannot match. Medical office near the hospital and retail serving the regional catchment are particularly well-positioned. A confidential consultation can help you understand how your property's regional hub premium translates into current market value.
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