Columbia Commercial Real Estate Market
Columbia's commercial real estate market rests on three institutional pillars that collectively generate demand no other SC city can match: state government (the capital employs over 30,000 state workers), the University of South Carolina (35,000+ students and major research activity), and Fort Jackson (the Army's largest and most active Initial Entry Training Center, processing 50,000 soldiers annually). These three institutions create a demand floor that insulates Columbia's commercial market from the economic cycles that affect less institutionally anchored cities.
The Midlands region's industrial market has strengthened significantly, driven by I-26 and I-77 corridor logistics, Amazon's fulfillment operations, and manufacturers targeting Columbia's lower labor costs compared to Charlotte and Charleston. The Vista and Main Street districts downtown have revitalized into restaurant and entertainment destinations, creating new demand for hospitality and retail properties. Prisma Health's two major hospital campuses — Richland and Baptist — anchor medical office demand throughout the metro. The Northeast Columbia submarket (Two Notch Road, Killian Road) experiences the strongest population and retail growth.
Columbia's cap rates run 100 to 200 basis points above Charleston and 50 to 150 above Greenville, positioning the market as South Carolina's value play for yield-focused investors. This isn't because Columbia's fundamentals are weak — the institutional demand base is arguably the most recession-resistant in the state — but because Columbia lacks the tourism premium of Charleston and the corporate headquarter premium of Greenville. For sellers, this means a buyer pool that is analytically sophisticated, focused on cash flow metrics, and responsive to properties with clean financials and stable tenancy.
Top Property Types in Columbia
Office & Government
The I-26/I-77 interchange and Columbia's central SC location create logistics advantages for industrial properties serving statewide and regional distribution. Amazon's fulfillment operations, automotive suppliers serving BMW and Volvo plants elsewhere in SC, and food distribution companies anchor tenant demand along the Bluff Road, Garners Ferry Road, and Cayce/West Columbia industrial corridors. Columbia's lower occupancy costs compared to Charleston and Charlotte attract tenants migrating from pricier markets. Modern distribution space with 28'+ clear heights and interstate access generates the strongest buyer interest.
Retail & Student
The University of South Carolina's 35,000+ students and game day culture (Williams-Brice Stadium seats 80,000) create demand for retail, restaurant, and entertainment properties that extends well beyond the Five Points and Vista districts. Assembly Street, Devine Street, and the Harbison Boulevard corridor in Irmo serve distinct market segments. The Vista's transformation into Columbia's premier dining and nightlife district has created premium restaurant rents that rival Charleston's secondary corridors. Properties with Gamecock visibility and student foot traffic maintain strong occupancy and attract hospitality-focused investors.
Industrial & Distribution
Prisma Health operates two major hospital campuses in Columbia — Richland and Baptist — together employing thousands and generating medical office demand throughout the metro. The Forest Drive medical corridor, the Devine Street professional district, and the Northeast Columbia healthcare cluster along Two Notch Road house most of the city's medical-adjacent commercial properties. Multi-tenant medical buildings with diversified specialty mixes achieve the tightest cap rates in Columbia. VA healthcare demand from Fort Jackson military retirees adds a federal component to the medical office market.
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Cap rates reflect stable government and institutional demand. Government-tenanted properties command lower cap rates.
Why Columbia Property Owners Work With John Salony
Dual Expertise
Most CRE agents don't understand business valuations. Most business brokers don't do real estate. John does both, giving you a complete picture of your property's value.
No Wasted Time
Pre-qualified buyers. Realistic pricing from day one. Clean financials and marketing materials that attract serious offers, not tire-kickers.
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Your tenants, employees, and competitors won't know you're selling until you're ready. Every step is managed with discretion.
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