Selling a Business in Jacksonville — What You Need to Know
Jacksonville's business sale market is defined by Camp Lejeune — one of the largest Marine Corps installations in the world, housing 40,000+ active duty personnel and generating a community of 150,000+ people including families and civilian support workers. The base's economic footprint drives demand for nearly every category of business, from food service and retail to healthcare and professional services, creating a diversified revenue base that buyers specifically value for its stability.
Naval Hospital Camp Lejeune and the broader Onslow County healthcare system generate demand for medical practices, dental offices, behavioral health, and specialty services that accept Tricare insurance. The military healthcare system's coverage of a large, relatively young and healthy population provides predictable utilization patterns that healthcare buyers prize.
Jacksonville's veteran buyer market mirrors Fayetteville's — retiring NCOs and officers with management experience and SBA Veteran Advantage financing represent an active, well-qualified buyer pool for businesses in the $500K to $3M revenue range. The Coastal Carolina Community College pipeline and the area's growing civilian economy create additional individual buyer demand.
Most Active Business Categories in Jacksonville
Home Services & Retail
The large and transient military community creates consistent demand for home services, childcare, fitness, and retail businesses. Military families rotate every 2-3 years, creating a customer base that refreshes continuously and supports revenue stability that buyers value.
Healthcare & Medical Practices
Medical practices, dental offices, physical therapy clinics, and behavioral health businesses serving Tricare-covered military patients and civilian Onslow County residents generate consistent interest from healthcare buyers. The young military demographic creates unique utilization patterns with strong insurance coverage.
Defense & Government Services
Medical practices, dental offices, physical therapy clinics, and behavioral health businesses serving Tricare-covered military patients and civilian Onslow County residents generate consistent interest from healthcare buyers. The young military demographic creates unique utilization patterns with strong insurance coverage.
Thinking About Selling Your Jacksonville Business?
A confidential, no-obligation valuation. Understand what your business could sell for in today's market before you commit to anything.
Schedule Your Free ValuationYou Keep More of What You've Built
Most business brokers in Jacksonville charge 10% to 12%. On a million-dollar sale, that's $100K to $120K out of your pocket before you see a dime. John Salony charges 6% — which means on that same sale, you keep an extra $40K to $60K.
That's possible because of two things most brokers don't have: an AI-powered approach to CIM preparation and data gathering, and a 20-year network of serious buyers across the Southeast — including Jacksonville — who are ready to move when the right opportunity comes along.
And John only gets paid when you do. No upfront fees. No retainers. If the deal doesn't close, you owe nothing.
Who Buys Businesses in Jacksonville?
Understanding your buyer pool directly impacts how your business is positioned, priced, and marketed. Jacksonville's economy attracts veteran buyers using SBA Veteran Advantage, individual buyers from military community, PE platforms in government services.
Private Equity Groups
PE firms acquiring businesses as platform investments or add-ons to existing portfolio companies. They typically pay the highest multiples and bring institutional resources.
- ✓ Highest multiples (3.5×–5.0×+)
- ✓ May offer equity rollover
- ✓ Often want owner to stay 1–2 years
- ✓ Focused on EBITDA $500K+
Strategic Acquirers
Larger companies in your industry looking to expand geographically, add capabilities, or acquire customers. They understand your business and can often close faster.
- ✓ Strong multiples (3.0×–4.5×)
- ✓ Fastest due diligence
- ✓ Value customer base & territory
- ✓ May absorb into existing brand
Individual Buyers
Qualified individuals — often corporate executives or experienced operators — using SBA financing to acquire and run their own business.
- ✓ Solid multiples (2.5×–3.5×)
- ✓ SBA 7(a) financing typical
- ✓ Want transition support
- ✓ Looking for stability & cash flow
Who John Salony Works With in Jacksonville
John works best with business owners who are serious about getting a transaction done — not just exploring. If any of the below describes you, a confidential conversation makes sense.
A free, confidential valuation estimate based on your actual financials and the current Jacksonville buyer market. No cost, no pressure.
Get My Free ValuationWhy Jacksonville Business Owners Work With John Salony
ABI Certified + MBA
Certified Business Intermediary with an MBA and 20+ years of experience in business sales and M&A advisory across the Southeast.
6% — Not 10–12%
The most competitive fee structure in the market. On a $1M sale you keep $40K–$60K more than you would with a traditional broker.
Complete Confidentiality
Blind listings, NDA before any details are shared, and careful buyer screening. Your employees and customers won't know until you're ready.
Dual CRE + Business Expertise
If you own the real estate too, John handles both. No need for two advisors, two timelines, or two sets of fees.
