Sell Your Business in Greenville, SC

Greenville's business sale market is shaped by its extraordinary economic transformation over the past two decades. BMW's North American manufacturing campus in Spartanburg (30 minutes north) — producing more vehicles for export than any plant in the U.S. — has attracted a dense ecosystem of automotive suppliers, logistics providers, and precision manufacturers to the I-85 corridor. That industrial base, combined with Greenville Health System's healthcare dominance and a downtown revitalization that has become a national model, creates a business environment with genuine diversification across manufacturing, healthcare, tourism, and professional services.

Greenville's Main Street revival has generated strong business acquisition demand in hospitality, food and beverage, and experiential retail. The city's growing reputation as a Southeast destination — with the Swamp Rabbit Trail, the Peace Center, and a restaurant scene that rivals Charlotte and Charleston — attracts buyers who specifically want exposure to Greenville's continued growth as a livable, business-friendly city. For sellers in the hospitality sector, the Greenville brand is a legitimate premium that can be quantified in a sale.

The Upstate's manufacturing heritage means Greenville has a deep pool of operational buyers — experienced plant managers, supply chain veterans, and manufacturing executives from BMW suppliers and other industrial firms — who are well-positioned to acquire and operate service and manufacturing businesses. This creates a distinctive buyer dynamic where individual buyers are often more operationally sophisticated than in purely service-economy markets, which can be advantageous for sellers of businesses with complex operations.

Manufacturing & Industrial Services

Greenville's BMW-anchored economy creates consistent acquisition demand for precision manufacturers, machining operations, industrial service companies, and automotive suppliers. These businesses attract both strategic acquirers from the automotive supply chain and PE platforms focused on Southeast manufacturing. Well-documented production capacity and diversified customers (not solely BMW-dependent) command the strongest multiples.

Home Services & Trades

Roofing, HVAC, electrical, plumbing, and specialty contracting businesses serving Greenville's rapidly growing residential base and industrial facilities are actively acquired. The Upstate's construction boom — driven by industrial facility expansion and residential development in Simpsonville, Mauldin, and Taylors — creates sustained demand for trade services that buyers value for revenue predictability.

Healthcare & Medical Practices

Roofing, HVAC, electrical, plumbing, and specialty contracting businesses serving Greenville's rapidly growing residential base and industrial facilities are actively acquired. The Upstate's construction boom — driven by industrial facility expansion and residential development in Simpsonville, Mauldin, and Taylors — creates sustained demand for trade services that buyers value for revenue predictability.

Most business brokers in Greenville charge 10% to 12%. On a million-dollar sale, that's $100K to $120K out of your pocket before you see a dime. John Salony charges 6% — which means on that same sale, you keep an extra $40K to $60K.

That's possible because of two things most brokers don't have: an AI-powered approach to CIM preparation and data gathering, and a 20-year network of serious buyers across the Southeast — including Greenville — who are ready to move when the right opportunity comes along.

And John only gets paid when you do. No upfront fees. No retainers. If the deal doesn't close, you owe nothing.

Private Equity Groups

PE firms acquiring businesses as platform investments or add-ons to existing portfolio companies. They typically pay the highest multiples and bring institutional resources.

• ✓ Highest multiples (3.5×–5.0×+)
• ✓ May offer equity rollover
• ✓ Often want owner to stay 1–2 years
• ✓ Focused on EBITDA $500K+

Strategic Acquirers

Larger companies in your industry looking to expand geographically, add capabilities, or acquire customers. They understand your business and can often close faster.

• ✓ Strong multiples (3.0×–4.5×)
• ✓ Fastest due diligence
• ✓ Value customer base & territory
• ✓ May absorb into existing brand

Individual Buyers

Qualified individuals — often corporate executives or experienced operators — using SBA financing to acquire and run their own business.

• ✓ Solid multiples (2.5×–3.5×)
• ✓ SBA 7(a) financing typical
• ✓ Want transition support
• ✓ Looking for stability & cash flow

Who John Salony Works With in Greenville

John works best with business owners who are serious about getting a transaction done — not just exploring. If any of the below describes you, a confidential conversation makes sense.

ABI Certified + MBA

Certified Business Intermediary with an MBA and 20+ years of experience in business sales and M&A advisory across the Southeast.

6% — Not 10–12%

The most competitive fee structure in the market. On a $1M sale you keep $40K–$60K more than you would with a traditional broker.

Complete Confidentiality

Blind listings, NDA before any details are shared, and careful buyer screening. Your employees and customers won't know until you're ready.

Dual CRE + Business Expertise

If you own the real estate too, John handles both. No need for two advisors, two timelines, or two sets of fees.