Selling a Business in Florence — What You Need to Know
Florence's business sale market is shaped by its position as the commercial center of the Pee Dee — a vast agricultural and rural region that depends on Florence for healthcare, professional services, logistics, and retail. McLeod Health's dominant regional presence creates extraordinary downstream demand for medical practices, specialty services, and healthcare staffing businesses across a 10-county service area.
The I-95/I-20 interchange makes Florence a critical East Coast logistics node — trucking companies, freight brokers, and distribution businesses serving the Southeast I-95 corridor are active acquisition targets for buyers who understand the strategic value of Florence's highway access. Amazon, Dollar Tree, and other major distribution operators have recognized Florence's logistics advantages with significant facility investments.
Florence's agricultural economy — tobacco, soybeans, corn, and a growing agribusiness sector — creates specialized acquisition demand for equipment services, agricultural supplies, and rural business support companies. Individual buyers from McLeod Health, the Florence school district, and the broader professional community represent a steady buyer pool for businesses in the $500K to $2M range.
Most Active Business Categories in Florence
Healthcare & Medical Practices
McLeod Health's 10-county regional dominance creates one of South Carolina's most consistent healthcare acquisition markets. Medical practices, dental groups, specialty clinics, and home health agencies affiliated with McLeod or serving the Pee Dee's large rural patient population command consistent premiums from strategic and PE healthcare buyers.
Logistics & Distribution
Florence's I-95/I-20 crossroads position attracts consistent buyer interest for trucking companies, freight brokers, and distribution operations. East Coast logistics buyers and PE distribution platforms specifically target Florence for acquisition opportunities due to its strategic highway access.
Home Services & Trades
Florence's I-95/I-20 crossroads position attracts consistent buyer interest for trucking companies, freight brokers, and distribution operations. East Coast logistics buyers and PE distribution platforms specifically target Florence for acquisition opportunities due to its strategic highway access.
Thinking About Selling Your Florence Business?
A confidential, no-obligation valuation. Understand what your business could sell for in today's market before you commit to anything.
Schedule Your Free ValuationYou Keep More of What You've Built
Most business brokers in Florence charge 10% to 12%. On a million-dollar sale, that's $100K to $120K out of your pocket before you see a dime. John Salony charges 6% — which means on that same sale, you keep an extra $40K to $60K.
That's possible because of two things most brokers don't have: an AI-powered approach to CIM preparation and data gathering, and a 20-year network of serious buyers across the Southeast — including Florence — who are ready to move when the right opportunity comes along.
And John only gets paid when you do. No upfront fees. No retainers. If the deal doesn't close, you owe nothing.
Who Buys Businesses in Florence?
Understanding your buyer pool directly impacts how your business is positioned, priced, and marketed. Florence's economy attracts healthcare strategic acquirers, logistics PE platforms, individual buyers from McLeod Health and Francis Marion University.
Private Equity Groups
PE firms acquiring businesses as platform investments or add-ons to existing portfolio companies. They typically pay the highest multiples and bring institutional resources.
- ✓ Highest multiples (3.5×–5.0×+)
- ✓ May offer equity rollover
- ✓ Often want owner to stay 1–2 years
- ✓ Focused on EBITDA $500K+
Strategic Acquirers
Larger companies in your industry looking to expand geographically, add capabilities, or acquire customers. They understand your business and can often close faster.
- ✓ Strong multiples (3.0×–4.5×)
- ✓ Fastest due diligence
- ✓ Value customer base & territory
- ✓ May absorb into existing brand
Individual Buyers
Qualified individuals — often corporate executives or experienced operators — using SBA financing to acquire and run their own business.
- ✓ Solid multiples (2.5×–3.5×)
- ✓ SBA 7(a) financing typical
- ✓ Want transition support
- ✓ Looking for stability & cash flow
Who John Salony Works With in Florence
John works best with business owners who are serious about getting a transaction done — not just exploring. If any of the below describes you, a confidential conversation makes sense.
A free, confidential valuation estimate based on your actual financials and the current Florence buyer market. No cost, no pressure.
Get My Free ValuationWhy Florence Business Owners Work With John Salony
ABI Certified + MBA
Certified Business Intermediary with an MBA and 20+ years of experience in business sales and M&A advisory across the Southeast.
6% — Not 10–12%
The most competitive fee structure in the market. On a $1M sale you keep $40K–$60K more than you would with a traditional broker.
Complete Confidentiality
Blind listings, NDA before any details are shared, and careful buyer screening. Your employees and customers won't know until you're ready.
Dual CRE + Business Expertise
If you own the real estate too, John handles both. No need for two advisors, two timelines, or two sets of fees.
