Selling a Business in Columbia — What You Need to Know
Columbia's business sale market is anchored by the most powerful combination of institutional employers in South Carolina. State government — the capital complex employs tens of thousands across agencies — creates a stable, counter-cyclical economic base that buyers specifically value for revenue predictability. The University of South Carolina, with 35,000+ students and a growing research profile, generates downstream demand for professional services, technology, and student-facing businesses across Five Points and the Innovista District.
Fort Jackson — the US Army's primary basic combat training center — processes 50,000+ soldiers annually through Columbia, creating a permanent military community that generates consistent demand for healthcare, home services, and retail businesses with Tricare-eligible customer bases. Prisma Health, MUSC's Columbia expansion, and Lexington Medical Center together create one of the Southeast's most competitive regional healthcare markets, supporting strong valuations for medical practices and specialty services.
Columbia's I-20/I-26/I-77 interchange makes it the logistics crossroads of South Carolina, supporting distribution, warehousing, and freight businesses serving both the Upstate and the Coast. Individual buyers from SC state government, the USC faculty, and Fort Jackson's veteran community represent a deep, motivated buyer pool for businesses in the $500K to $3M range.
Most Active Business Categories in Columbia
Government & Professional Services
Consulting, staffing, IT services, and professional services firms with SC state government contracts represent Columbia's highest-multiple business category. State agency contracts provide predictable, long-term revenue streams that buyers pay maximum multiples to acquire.
Healthcare & Medical Practices
Medical practices, dental groups, behavioral health, and specialty clinics affiliated with Prisma Health or Lexington Medical Center command strong premiums. Columbia's large and growing population and Tricare-covered military base create exceptional patient demand fundamentals.
Logistics & Distribution
Medical practices, dental groups, behavioral health, and specialty clinics affiliated with Prisma Health or Lexington Medical Center command strong premiums. Columbia's large and growing population and Tricare-covered military base create exceptional patient demand fundamentals.
Thinking About Selling Your Columbia Business?
A confidential, no-obligation valuation. Understand what your business could sell for in today's market before you commit to anything.
Schedule Your Free ValuationYou Keep More of What You've Built
Most business brokers in Columbia charge 10% to 12%. On a million-dollar sale, that's $100K to $120K out of your pocket before you see a dime. John Salony charges 6% — which means on that same sale, you keep an extra $40K to $60K.
That's possible because of two things most brokers don't have: an AI-powered approach to CIM preparation and data gathering, and a 20-year network of serious buyers across the Southeast — including Columbia — who are ready to move when the right opportunity comes along.
And John only gets paid when you do. No upfront fees. No retainers. If the deal doesn't close, you owe nothing.
Who Buys Businesses in Columbia?
Understanding your buyer pool directly impacts how your business is positioned, priced, and marketed. Columbia's economy attracts state government executive individual buyers, PE healthcare and logistics platforms, veteran buyers from Fort Jackson.
Private Equity Groups
PE firms acquiring businesses as platform investments or add-ons to existing portfolio companies. They typically pay the highest multiples and bring institutional resources.
- ✓ Highest multiples (3.5×–5.0×+)
- ✓ May offer equity rollover
- ✓ Often want owner to stay 1–2 years
- ✓ Focused on EBITDA $500K+
Strategic Acquirers
Larger companies in your industry looking to expand geographically, add capabilities, or acquire customers. They understand your business and can often close faster.
- ✓ Strong multiples (3.0×–4.5×)
- ✓ Fastest due diligence
- ✓ Value customer base & territory
- ✓ May absorb into existing brand
Individual Buyers
Qualified individuals — often corporate executives or experienced operators — using SBA financing to acquire and run their own business.
- ✓ Solid multiples (2.5×–3.5×)
- ✓ SBA 7(a) financing typical
- ✓ Want transition support
- ✓ Looking for stability & cash flow
Who John Salony Works With in Columbia
John works best with business owners who are serious about getting a transaction done — not just exploring. If any of the below describes you, a confidential conversation makes sense.
A free, confidential valuation estimate based on your actual financials and the current Columbia buyer market. No cost, no pressure.
Get My Free ValuationWhy Columbia Business Owners Work With John Salony
ABI Certified + MBA
Certified Business Intermediary with an MBA and 20+ years of experience in business sales and M&A advisory across the Southeast.
6% — Not 10–12%
The most competitive fee structure in the market. On a $1M sale you keep $40K–$60K more than you would with a traditional broker.
Complete Confidentiality
Blind listings, NDA before any details are shared, and careful buyer screening. Your employees and customers won't know until you're ready.
Dual CRE + Business Expertise
If you own the real estate too, John handles both. No need for two advisors, two timelines, or two sets of fees.
