Selling a Business in Baltimore — What You Need to Know
Baltimore's business sale market is anchored by one of the world's most powerful institutional employers. Johns Hopkins Medicine and Johns Hopkins University together employ over 40,000 people and generate extraordinary downstream demand for healthcare practices, life sciences businesses, technology firms, and professional services companies across the Baltimore metro. The Johns Hopkins ecosystem creates a buyer pool of researchers, physicians, and administrators who are among the most analytically sophisticated individual buyers in the Mid-Atlantic.
The Port of Baltimore — one of the busiest on the East Coast and the leading US port for automobile imports — anchors a logistics and distribution business ecosystem that generates consistent strategic acquisition demand. Under Armour, T. Rowe Price, Legg Mason, and a dense financial services sector create additional corporate professional buyer depth. The Sagamore Pendry hotel, the revitalized Fells Point and Harbor East districts, and the emerging Remington neighborhood create hospitality and food-and-beverage businesses with genuine national buyer appeal.
Baltimore's home services market is one of the most active in Maryland — the city's large established housing stock, combined with rapid gentrification in neighborhoods like Hampden, Charles Village, and South Baltimore, creates consistent demand for HVAC, plumbing, roofing, electrical, and specialty renovation businesses. PE buyers targeting the Baltimore-DC corridor specifically include Baltimore for home services roll-ups because the housing density creates recurring revenue scale unavailable in most Southeast markets.
Most Active Business Categories in Baltimore
Healthcare & Life Sciences
Medical practices, dental groups, specialty clinics, and life sciences businesses affiliated with Johns Hopkins or the University of Maryland Medical System command premium multiples from PE healthcare platforms and strategic acquirers. The depth of Baltimore's academic medical ecosystem creates acquisition targets with institutional backing unavailable in most comparable markets.
Logistics & Distribution
Port-adjacent warehousing, freight forwarding, drayage, and distribution businesses in the Baltimore industrial corridor attract strategic buyers from the East Coast logistics sector. The Port's automobile import dominance creates specialized vehicle logistics and processing businesses with unique strategic buyer appeal.
Hospitality, Restaurant & Food Service
Port-adjacent warehousing, freight forwarding, drayage, and distribution businesses in the Baltimore industrial corridor attract strategic buyers from the East Coast logistics sector. The Port's automobile import dominance creates specialized vehicle logistics and processing businesses with unique strategic buyer appeal.
Thinking About Selling Your Baltimore Business?
A confidential, no-obligation valuation. Understand what your business could sell for in today's market before you commit to anything.
Schedule Your Free ValuationYou Keep More of What You've Built
Most business brokers in Baltimore charge 10% to 12%. On a million-dollar sale, that's $100K to $120K out of your pocket before you see a dime. John Salony charges 6% — which means on that same sale, you keep an extra $40K to $60K.
That's possible because of two things most brokers don't have: an AI-powered approach to CIM preparation and data gathering, and a 20-year network of serious buyers across the Southeast — including Baltimore — who are ready to move when the right opportunity comes along.
And John only gets paid when you do. No upfront fees. No retainers. If the deal doesn't close, you owe nothing.
Who Buys Businesses in Baltimore?
Understanding your buyer pool directly impacts how your business is positioned, priced, and marketed. Baltimore's economy attracts Johns Hopkins and UMMS individual buyers, PE platforms in healthcare and logistics, lifestyle buyers targeting Baltimore neighborhoods, defense and intelligence strategic acquirers.
Private Equity Groups
PE firms acquiring businesses as platform investments or add-ons to existing portfolio companies. They typically pay the highest multiples and bring institutional resources.
- ✓ Highest multiples (3.5×–5.0×+)
- ✓ May offer equity rollover
- ✓ Often want owner to stay 1–2 years
- ✓ Focused on EBITDA $500K+
Strategic Acquirers
Larger companies in your industry looking to expand geographically, add capabilities, or acquire customers. They understand your business and can often close faster.
- ✓ Strong multiples (3.0×–4.5×)
- ✓ Fastest due diligence
- ✓ Value customer base & territory
- ✓ May absorb into existing brand
Individual Buyers
Qualified individuals — often corporate executives or experienced operators — using SBA financing to acquire and run their own business.
- ✓ Solid multiples (2.5×–3.5×)
- ✓ SBA 7(a) financing typical
- ✓ Want transition support
- ✓ Looking for stability & cash flow
Who John Salony Works With in Baltimore
John works best with business owners who are serious about getting a transaction done — not just exploring. If any of the below describes you, a confidential conversation makes sense.
A free, confidential valuation estimate based on your actual financials and the current Baltimore buyer market. No cost, no pressure.
Get My Free ValuationWhy Baltimore Business Owners Work With John Salony
ABI Certified + MBA
Certified Business Intermediary with an MBA and 20+ years of experience in business sales and M&A advisory across the Southeast.
6% — Not 10–12%
The most competitive fee structure in the market. On a $1M sale you keep $40K–$60K more than you would with a traditional broker.
Complete Confidentiality
Blind listings, NDA before any details are shared, and careful buyer screening. Your employees and customers won't know until you're ready.
Dual CRE + Business Expertise
If you own the real estate too, John handles both. No need for two advisors, two timelines, or two sets of fees.
