Augusta Hotel SpecialistVery High Demand

Sell Your Hotel in Augusta

Augusta's hotel market is uniquely shaped by The Masters Tournament (April), Fort Eisenhower's cyber command growth, and steady regional healthcare demand. The combination creates distinctive dynamics.

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8%-10%

Augusta Cap Rates

$50K-$75K

Per-Key Values

100

Avg Room Count

Very High

Buyer Demand

Augusta Hotel Market

Why Augusta Hotels Are Selling

The Masters transforms Augusta's hotel market each April hotels charge 5-10x normal rates during tournament week. This single event significantly impacts annual revenue and creates a unique investment thesis.

Beyond The Masters, Fort Eisenhower's expansion as the Army's cyber command hub adds steady government and contractor demand. Augusta University's medical complex generates consistent healthcare-related travel.

Whether you own a hotel capturing Masters premium, serving Fort Eisenhower, or positioned for medical campus demand Augusta's unique drivers create interesting buyer conversations.

Augusta Hotel Value Calculator

Net Operating Income (NOI)

$550,000

Number of Rooms

100

Augusta Cap Rate (8% - 10% typical)

9.0%

Estimated Value

$6,111,111

Value Per Key

$61,111

Augusta market typically trades at 8%-10% cap rates

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Demand Drivers

What Drives Hotel Demand in Augusta

✓The Masters Tournament (April)

✓Fort Eisenhower cyber command expansion

✓Augusta University Medical Center

✓Regional corporate (Textron/Unisys)

Market Details

Augusta Hotel Market Profile

Typical Buyer Profile

Investors who understand Masters dynamics, military market specialists, regional operators

Common Hotel Types

Select-service flags, extended stay near Fort Eisenhower, downtown properties

Seasonality

Dramatic April spike (Masters); steady remainder with military/medical base

Key Considerations

Masters week capture rate, Fort Eisenhower proximity, medical campus access, operational sophistication for April

Augusta FAQs

Common Questions About Augusta Hotels

What are cap rates for Augusta hotels?

Augusta hotels typically trade at 9.5-11.5% cap rates. Properties with strong Masters capture rates can achieve 9-10% given the April revenue spike. Fort Eisenhower-adjacent extended stay trades well.

How does The Masters affect hotel values?

The Masters creates a unique revenue opportunity hotels charge 5-10x normal rates during tournament week. This single week can generate 15-20% of annual revenue for well-positioned properties.

How is Fort Eisenhower changing Augusta?

Fort Eisenhower's designation as the Army's cyber command headquarters is driving significant growth in contractor and government demand, adding a steady baseline to Augusta's Masters-spike dynamics.

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