Kennesaw Commercial Real Estate Market
Kennesaw's commercial real estate market has been transformed by Kennesaw State University's growth into one of the largest universities in the nation, with 43,000+ students across two campuses. This enrollment — larger than UGA's undergraduate population — generates commercial demand for housing, dining, retail, entertainment, and services that has reshaped the area surrounding campus. The Chastain Road and Frey Road corridors have become student-serving commercial zones, while the broader KSU economic impact extends to employment, research spending, and cultural activity that touches the entire Kennesaw market.
Town Center at Cobb and the Barrett Parkway retail corridor form Kennesaw's primary commercial concentration outside the university area, serving both the local population and regional shoppers from Cherokee and upper Cobb counties. Industrial demand along I-75 and the Cobb International Boulevard corridor benefits from the interstate's north-south freight connectivity and Kennesaw's position between Atlanta and the growing north Georgia market. WellStar Health System maintains medical facilities in the Kennesaw area, generating healthcare demand along Town Center Drive and the Barrett Parkway medical corridor.
Kennesaw's cap rates offer 50 to 100 basis points above comparable south Cobb locations, reflecting the market's transition from value suburb to established commercial node. The buyer pool includes student housing and commercial investors targeting KSU, Atlanta metro portfolio builders expanding into Cobb County, and I-75 logistics investors. For sellers, connecting your property to the KSU growth story or the I-75 corridor narrative strengthens buyer interest — KSU's continued enrollment growth and campus investment provide a forward-looking demand story that appeals to growth-oriented investors.
Top Property Types in Kennesaw
Retail & Restaurant
Kennesaw State's 43,000+ students create massive demand for dining, entertainment, convenience retail, and student services along Chastain Road, Frey Road, and the campus periphery. Properties within walking or short driving distance of campus benefit from a captive customer base that renews each semester. Beyond student-serving properties, Town Center at Cobb and Barrett Parkway anchor regional retail serving the broader Kennesaw and Cherokee County population. Grocery-anchored centers and national restaurants along Barrett Parkway attract investors seeking stable occupancy in a growing suburban market.
Office & Education
I-75 access positions Kennesaw's industrial properties in one of metro Atlanta's active logistics corridors. The Cobb International Boulevard area and properties near the Big Shanty Road interchange serve distribution, light manufacturing, and contractor operations connecting to Atlanta's supply chain. Properties with modern clear heights, dock-high loading, and I-75 access within 2 miles trade most competitively. Kennesaw industrial rents offer 10-20% savings versus south Cobb and intown Atlanta, attracting tenants seeking metro access at accessible pricing.
Industrial & Flex
WellStar's medical facilities and the growing healthcare needs of Kennesaw's expanding population drive demand for medical office along Town Center Drive, Barrett Parkway, and the Chastain Road corridor. KSU's student population generates demand for student health services, while the surrounding residential community supports family medicine, pediatrics, and specialty care. Multi-tenant medical buildings with diversified specialty mixes attract both physician-investors and regional healthcare REITs building north metro Atlanta portfolios.
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Cap rates reflect strong university and retail demand within the Atlanta metro.
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