Conway Commercial Real Estate Market
Conway's commercial real estate market is defined by its role as the institutional backbone of Horry County — the governmental, educational, and healthcare center behind South Carolina's largest tourism economy. While Myrtle Beach captures tourist spending, Conway houses the county courthouse, Horry County government offices, Coastal Carolina University, Conway Medical Center, and the law firms, accounting practices, and professional services that support a county generating $14 billion in annual tourism economic impact. This institutional concentration creates year-round commercial demand that is fundamentally different from Myrtle Beach's seasonal patterns.
Coastal Carolina University's 12,000+ students generate campus-adjacent demand for restaurants, retail, entertainment, and services along US-501 and University Boulevard. Conway Medical Center anchors healthcare demand along the Church Street and 16th Avenue medical corridor. Downtown Conway's Main Street district — along the Waccamaw River — is experiencing modest revitalization with restaurants, shops, and cultural venues. The US-501 corridor connecting Conway to Myrtle Beach is the county's primary commercial artery, with retail, dining, and services serving both the local population and Grand Strand commuters.
Conway's buyer pool includes Horry County operators, institutional and healthcare investors, CCU-connected investors, and yield-focused buyers who recognize that Conway's year-round demand stability commands a premium over tourism-dependent Myrtle Beach assets. Cap rates run slightly above Myrtle Beach year-round properties but significantly below tourism-seasonal properties, reflecting Conway's demand consistency. For sellers, positioning Conway properties as institutional and university-anchored assets — not as Myrtle Beach overflow — resonates with the buyer segment that understands and values these fundamentals.
Top Property Types in Conway
Retail & Student
Coastal Carolina University's 12,000+ students drive demand for restaurants, bars, entertainment, and convenience retail along University Boulevard, US-501, and the campus periphery. Student spending creates consistent foot traffic at nearby businesses. Beyond the university, Conway's retail market along US-501 and the Church Street corridor serves both the city's population and Horry County residents who prefer Conway's year-round stability to Myrtle Beach's seasonal fluctuations. Grocery-anchored centers and national QSR properties are the most liquid retail investments.
Industrial & Distribution
Conway Medical Center anchors healthcare demand along Church Street and 16th Avenue, serving the city's population and the broader inland Horry County communities. The hospital's expanding outpatient services generate demand for physician offices, specialty clinics, and rehabilitation facilities. The Horry County population's rapid growth — driven by the same migration trends fueling Myrtle Beach — compounds healthcare utilization. Medical properties near the hospital campus provide income stability that contrasts with the seasonal variability of coastal tourism properties.
Office & Government
Conway's role as the Horry County seat generates demand for professional office, legal services, and government-support businesses. Law firms, title companies, accounting practices, and real estate services maintain Conway offices to serve the county government, courthouse, and the legal infrastructure supporting Horry County's massive tourism real estate market. The professional office market along Church Street, Main Street, and 3rd Avenue is driven by institutional functions that operate year-round regardless of tourist season — providing income stability that is distinctive in the Grand Strand market.
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Cap rates in Conway are higher than Myrtle Beach, offering value with stable institutional demand.
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